Commodified Feminism Is Gonna Kill Us

I mean think about it for a second.

How else do we get fragrance creators telling us what female empowerment smells like? Or articles telling us that Stranger Things is “not the feminist show of our dreams?” No duh; that’s why it’s of our dreams. And that’s all before we get into how the article slights teenage girls for making irrational decisions about dating and moms for grieving their missing kids, all the while slamming those teens for wearing makeup and yelling at the moms (cash-strapped and frantic as they are) for not.

st_107-108_unit_0754_r_cropThese are the sort of ghosts of philosophies that
are haunting modern feminism discourse. There is something to be said for the fact that narratives frequently dismiss women who don’t fit a standard (attractive) archetype, or how a character who undergoes abuse is doing so because the creator framed it that way. But there’s a difference between Game of Thrones‘ quick trigger on putting any and every woman through sexual assault, and showing that sometimes teens—even teens who have sex on the regular—can be assholes about people having sex.

To flatten all feminist concepts into basic buzzwords—”slut-shaming,” “looking pretty,” “love-triangles”—ignores not just what feels fresh about shows like Stranger Things who feature an array of female characters, but tramples all over the progress that got us here. In another world Stranger Things would’ve been just about the men in Will’s orbit, finding Will by kicking ass. In Stranger Things, it’s about a community.

Shows aren’t perfect; lord knows Stranger Things wasn’t. Ideologies aren’t perfect. Neither are the people that hold them. But holding things you love to dichotomous standards of “feminist” or “not feminist” is a sure fire way to ruin things you love and feminism.

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